If you blog, you probably use Google Analytics.

It’s how you track and monitor incoming traffic. It’s also how you gauge traffic-related strengths and weaknesses so you can take steps to grow your audience.

But what about social media analytics? Who needs them, and when is the right time to choose a solution?

And with so many options available for organizations large and small, how do you know which analytics application is right for you?

While advanced social media analytics may not be for everyone, even a basic reporting tool can help you understand how well your approach is working.
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