Do you think you are truly aware of who is following you and who is not? All these mutual relationships? Are you even sure who is worth following and who is not?

Here we will talk about the importance of the management of  the followers and the ones that are being followed over Twitter. We will also mention a few tools that simplify the mentioned task.

Let us see start step by step.

Why Is This Actually Important?

The, so called, 2-Way Street

Generally, a social media can be seen as a 2-way street. If you are listening to somebody, you expect that he is listening to you as well. Unless there is a person that you are so interested in that you don’t care about mutual connection, you generally shouldn’t follow people that don’t show mutual connection. Chris Brogan also said something interesting: not everything is related to engagement – there are people that are really worth listening to, even when there is no ’2-way street’ present. (more…)