Search engine optimization is the buzz word in the blogging world, for everyone is working on improving their visibility in this competitive environment. Social media marketing and optimization have become inevitable if one wants their site to be known and talked about. And for all this you need some good research tools which can analyze the social presence of a site or brand. Here’s a quick review of some great SEO tools which might prove useful to you:

1. HowSociable

Quick and easy, this tool gives you the snapshots of customer social presence metrics which helps you to monitor your optimization programs. It gauges the social presence of a brand name or a specific keyword in which you might be interested. With the amount of utility that this tool offers, you can definitely manage to afford a paid social media measurement tool.
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