Infographics are a great way to get information across to a large audience without the need for excessive reading and explanation. This trend is becoming more and more popular in social networking circles and businesses alike, and now is the perfect time to get on board by creating interesting infographics for your audience. Follow these 5 tips to make the most attractive and engaging graphics possible.
- Don’t Overcomplicate
The point of conveying data through infographics is to be as efficient as possible. Putting too many complications and embellishments into your graphics makes them more difficult to read, effectively defeating your purpose. Remember to keep it simple when you start developing infographics. Readers should be able to get the message at a glance, and read in further if they want to know more about the information you’re displaying.
- Foucus On Your Goal
There are many reasons to use infographics as a means of conveying information. Identify your purpose before you start working on a graphic–do you want to display statistics, or create an illustrated timeline? Are you trying to garner attention for your brand or product, or are you using infographics as a means to boost search engine optimization for your website? Creative use of graphics can work toward any number of purposes, but unless you focus on your goal the message becomes muddled and unclear.
- Make Something People Will Share
One of the greatest advantages of the internet is the opportunity for free exposure through sharing. When people see something that resonates with them, they’ll want to share it with their friends. If your infographic contains a back link to your website, the potential for increased traffic through sharing is almost limitless. Make your graphics easy to share by including an embed code that viewers can use for reposting. As your graphics make the rounds through various social media networks, popularity and visibility will increase–and that is always a good thing.
- Remember Information Structure
Not all information is created equally. In fact, there is a definite hierarchy of information that should be recognized and utilized in your infographics. Newspaper and magazine publishers have been working this angle for years. When you look at the front page of the Times, you see headlines and photos that give you the basic ideas behind the breaking stories of the day. All the stories can be reviewed at a glance, and you can read further into them as you wish. Design your infographics the same way. Make the most important pieces of information eye-catching to engage the reader’s interest right away.
- Avoid Overusing
As beneficial as graphics can be for a variety of purposes, and good infographic designer needs to remember the one cardinal rule: overuse is a killer. Don’t use infographics just for the sake of getting on the bandwagon. Irrelevant and unnecessary graphics are not just boring–they can be downright annoying. Make good use of infographics for your business or blog, but remember not to go overboard.