Cable Providers Work on Cloud Based Gaming for Customers

Not since the days when cable television first came on the scene, giving audiences an alternative to the small handful of powerful networks has there been such stiff competition for eyeballs in the entertainment industry.

People have more choices than ever before, with at least twenty new films opening each week on top of countless television shows, albums, live events, online promotions and video games. Does anyone even have time for a face-to-face conversation these days? In addition to the myriad of choices people can make about how they spend their time, there’s also the huge variety of platforms used to access that entertainment.

The cable-connected HDTV at home, the laptop or desktop computer, the tablet and the smartphone all vie for your attention, and consumers have become used to getting what they want, when and where they want it.

That’s led to a real push by hardware manufacturers to make their devices as multi-faceted as possible. When cellphones first hit the market they were used to make phone calls, and that’s about it. These days you watch movies, update your Twitter account, take photos, listen to music and text your buddies all on the same device.

And the rest of technology has followed suit. E-readers are fully-functioning tablets, MP3 players also store digital books, and so on down the line. But some of the most heated competition is occurring between cable companies and video game consoles. Cable companies have been expanding their offerings for years, through pay-per-view channels and themed digital music networks.

Video game systems also play DVDs or BluRay discs, and can store your entire music library. But it seems that competition is about to get testy, as cable companies are developing ways to offer their customers cloud based video game access.

Chances are this new initiative by the cable companies is their way of drawing a line in the sand and trying to maintain more of their market. The major cable providers, Time Warner, AT&T and Verizon have been slowly losing customers for years now, as more and more people become comfortable watching television online, either on their computer devices or by connecting the internet directly to their home entertainment system.

And with recent updated game consoles released by Sony and Microsoft that now include some amount of access to live television programming, chances are these powerful conglomerates have hit their breaking point.

As a response, they are working on cutting gaming consoles out of the picture. As have small startups such as Gaikai and Online, the big cable companies are figuring out ways to offer their cable subscribers access to best-selling video games right through their cable box.

The cloud infrastructure is already in place, so it really just comes down to crafting a controller they can integrate with the standard cable remote and signing licensing deals for the content. Considering the weight that Time Warner, AT&T and Verizon can throw around, the chances of those game providers turning them down are slim to none.

In the end, it behooves the cable companies to work with the video game hardware companies, and vice versa. There’s enough of the pie to share, and there’s no holding on to television and gaming fans that prefer to grab their content online.

Hardware is getting cheaper and cheaper, as the owners of any California usb services could tell you. Since content is king and the cable companies are the only ones with essentially unlimited purchasing ability, Sony and Microsoft should be looking for ways to integrate their PS3 and Xbox 360 more closely, instead of alienating their big brothers in the entertainment game.

Evan Fischer
Evan Fischer is a freelance writer and part-time student at California Lutheran University in Thousand Oaks, California. He enjoys writing about the latest tech news for a variety of companies and discovering new and innovative gadgets.
If you wish to write for techchai, you can get in touch using the write for us form above.


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