There are all kinds of things to think about when it comes to planning the layout, design, components, and inception of your website or blog.
You need to consider the technical aspects (boxes, buttons, and links, for example), the logistics (domain name, web host, etc.), and of course, the content.
For most people, this last portion is what they’re thinking about through the whole process, and it generally includes information about whatever they’re selling (products, services, or merely ideas) in the form of text, as well as graphics (and graphic elements) that enhance their written content and add some visual appeal.
You might even use video content such as documentaries or tutorials to provide added value to customers or readership. One thing you may not have considered, though, is throwing a podcast into the mix. Here are a few tips to help you get it done.
The first thing to think about is how the audio format can supplement what you already offer visitors to your site. In other words, you’ll want to consider the content of your podcast.
You could use this platform to address questions and comments, talk about new products and services, air testimonials, or interview experts and other notable personalities within your field. But whatever you choose to discuss in your podcast you’ll first need to make sure you have the proper hardware and software to record it.
And you hardly need a professional studio to make it happen. Luckily, most computers come with recording capabilities. But it’s also easy and inexpensive to add a USB mic to the mix, and that could help you to capture cleaner audio (less ambient, or background, noise is picked up with a directional mic).
And there are all kinds of free or cheap audio recording and editing programs available online.
From there you’ll probably want to create an MP3 file since this is the most widely accepted format. Most audio recording software will offer you the option to use the MP3 format right off the bat, but you can also find free conversion programs online if you need them.
Once your file is ready, all that remains is to post it, and this is easily accomplished. You’ll simply upload the file to your server as you would any other content and then link it in where you want it on your website or blog, along with a descriptive tag so that visitors know what the podcast is about and they can access the content.
You may choose to create a page exclusively for podcasts, but you could also place your most recent podcast on your homepage (which is what most visitors see first) or some other appropriate location on your site.
In truth, creating a podcast is an easy way to provide added value to your customers or readers (easier than sifting through the shopping cart software reviews needed to set up a sales page on your site, at any rate).
You really don’t need a ton of technical knowledge in order to create and upload this content to your website or blog. So if you’re interested in communicating with your visitors via audio format, there’s no reason not to start broadcasting your thoughts in your own podcast.