Top 5 Search Engine Optimization Tools for Keyword Research

search engine optimization tools for keyword researchBefore optimizing your website copy, you should devote a good lot of time to the select the best possible key words and phrases to optimize your site for search engines.

If you are not sure that the keywords / phrases you are choosing to optimize your site are good, there is very little you can do by using Search Engine Optimization.

However, if the best keyword phrases are selected the results will amaze you.

The final selection of keywords is more art than science.

Each marketer search engine has their own preferences when it comes to keyword research tools – the tools mentioned in this article are my top 5 search engine optimization tools for keyword research!

1. Google Keyword Tool

Google keyword tools is one of the best search engine optimization tool for keyword research and the best part is, it is free to use.

This is a very comprehensive tool that helps you in optimizing your site based on the keywords you enter in it. It suggests you different keyword options, competition, global and local searches to help you the best option to choose from.

It also recently updated and now presents you with the option of choosing a targeted device (like desktop and laptop devices, mobile devices etc.), category and scanning through a particular page to see the keyword density.

With a lot of other additional features this definitely is a killer search engine optimization tool for keyword research.

2. SearchStatus

SearchStatus was developed by Quirk’s CTO Craig Raw, for highly specialized needs of search engine marketers. SearchStatus is supported by Matt Cutts, senior engineer for Google, Danny Sullivan, known as the father of the search engine optimization and Geoff Mack, product manager Alexa.

Whenever you visit a site using Firefox, SearchStatus displays a lot of information about it like Google’s PageRank, Google Category, Alexa popularity ranking, keyword density, keyword / nofollow reflections, backward links from Google, Yahoo and MSN, etc. and all in one place.

Like Firefox itself this SearchStatus is also open-source, requiring no licensing fees. Download this awesome tool SEO today!

3. SEO for Firefox

Aaron Wall of SEO Book fame, recently released an extension great for SEO Firefox users.

This is relatively a new tool but when activated, this extension gives you immediately a host of vital SEO information on sites visible in your Google and Yahoo Search Results.

This information includes PageRank, age, links .edu /.gov links, del.icio.us bookmarks and ranks on Technorati/Alexa. If you are a Firefox user, check the site and download it today.

Remember that the excessive use of this extension may get you banned from data sources (including Google and Yahoo). It also uses lots of bandwidth – so be sure to disable it when you don’t need it!

4. Wordtracker

Wordtracker is definitely one of the old favorites when it comes to keyword research. With statistics from meta-search engines only, Wordtracker compiles a massive database of keywords and phrases that users search online.

Besides showing you how many times specific keywords / phrases are searched, and the number of sites they compete against, Wordtracker will also expose you to related phrases you had never thought of.

Another impressive feature is its ability to differentiate between search terms that contain capitalization, word order and plurality.

You can even save several projects where your various keyword lists are stored, an export option even allows you to contact your client list.

Try the free trial, but remember that it’s just a small taste of what Wordtracker can do for you. Subscribe to this tool and you will have access to a host of additional features, including a simple search, global search, misspellings research projects of 1000 keywords and best value.

The people of Wordtracker are so confident of their product that they even offer an unconditional money back guarantee if you are not completely satisfied with the paid service.

5. Keyword Discovery

Trellian’s Keyword Discovery Tool, captures data from an impressive 180 international search engines.

Compared to Wordtracker, which uses meta-search engines, data Keyword Discovery is more complete with the database consisting of approximately 32 billion searches last 12 months.

Keyword Discovery features include reports on the frequency of researchers for specific key phrases, key words specific to the industry, KEI Analysis, Keyword Analysis density, related key phrase searches, spelling and common synonyms and seasonal trends of research, etc.

For keyword research, the more information you have at your disposal the better it is.

The results generated by Keyword Discovery will definitely impress you.

The project recording feature saves a lot of precious time while the seasonal pattern research reports based on your provided keywords gives the best results in certain time periods (such as the summer holiday season).

These are just five of a broad range of keyword research SEO tools available. Play around to find the tools that suits you the best or take help from an expert like http://www.orangeline.com.au/.

Saurabh Dutta
Saurabh Dutta is the founder and author of TechChai. He writes on useful technology tips, tricks, tutorials, articles and interesting technology updates on various websites and blogs online.
If you wish to write for techchai, you can get in touch using the write for us form above.


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5 Responses to “Top 5 Search Engine Optimization Tools for Keyword Research”

  1. Jake says:

    It’s interesting that you posted this today, because a friend of mine suggested that bloggers include a bio at the end of every post for just such occasions, so people will know who wrote the article. I plan to go back and edit my old posts to add one. I’m also trying to start including “by Gloria Rand” at the beginning of each article too, especially since I’m now having guest bloggers participate from time to time.
    Jake recently posted..Decoolgadgets – Gadgets and Technology Blog

  2. Celia Balmer says:

    A lot of people swear by Market Samurai too. Personally I use Google’s free adword keyword and then use the allintitle feature to assess the competition.
    Celia Balmer recently posted..Part 2 – How to do truly effective keyword research

  3. Clif says:

    My vote for best of the best definitely goes to the Google Keyword Tool.

    I also like using tools such as SpyFu that shows the keywords a website is targeting in PPC. If someone is paying to target a keyword that’s a good indication that the keyword is valuable.
    Clif recently posted..Don’t Leave Just Yet…

  4. Saurabh Dutta says:

    Hi Cliff and Celia,

    I’ve personally not tried either spyfu or market samurai. Will definitely post my feedback if i get a chance to try these tools.

  5. I’m looking at doing some PPC and search engine optimisation, but I have been getting stuck with the keyword research (it’s a lot of work!).

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