4 Reasons Why Your Site isn’t Converting Visitors into Customers

website customerSo you’ve successfully set up your website.

You’ve spent a great deal of time and money to get it up and running and you’ve worked hard to make sure your site gets indexed at the top of the search results.

Since you thought you’ve already done everything, you sit back and wait for the results to come.

However, you notice that your visitors aren’t converting into customers. What seems to be the problem?

Below are some of the most common reasons why websites can’t get visitors to convert into customers.

1. No Conversion Guide and No Dynamics

You may be complaining about lack of action from your visitors.

But are you really convincing them to take action? If you’re looking to generate stable sales leads, you have to construct a path that would encourage your followers to buy something.

It may be a simple landing page or an entire micro site; it’s up to you. Putting a conversion guide in place will not only attract new customers; it will also make your visitors feel at ease on your site.

2. Is your site a dynamic place?

Are you updating it regularly with fresh and relevant content?

Are you attending to your visitors’ needs and concerns? If not, then it might be one of the problems why you are not getting the results you need. Spend time to address issues taking place within your site.

Settle conflicts if vitally necessary. Since visitors are always hungry for new information, give them exactly what they need.

Make your site is the go-to place for rich and fresh content aside from the excellent products or services you offer.

3. No Sense of Competition

Spending too much time on your site without bothering to spy on other competition may be one more of the problems why your site isn’t converting. You may be ahead of them when it comes to page ranking.

But it doesn’t mean that they don’t have better conversions. Take time to visit their sites and see what sets them apart from the competition. You may even get fresh insights from them.

4. Not Checking Analytics

Are you even checking your Google Analytics account? If not, then you better start right away.

It will tell you of the statistics your site is producing; what sites or pages your visitors are leaving your site from, what pages are falling out of the conversion process and those pages with relatively less time on site.

If you find that you are having trouble making changes to your site by yourself, it might be wise to find a firm which helps clients with conversion optimization techniques and also helps create a landing page design that turns visitors into customers and helps them build trust, faith and loyalty for the company.

Olivia Jones
Olivia Jones is an Internet marketer and contributing writer for AmazingDomains, a site which offers a variety of domain names for sale, ranging from oddities like industrial domains, to more mainstream shopping and music ones. Olivia is also a self-proclaimed “computer nerd” and rarely wanders further than her wi-fi will take her.
If you wish to write for techchai, you can get in touch using the write for us form above.


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