More people are watching television than ever before and companies are constantly trying to reach out to their customers using this medium. Recently, Honda came up with a very interesting concept of involving its users by showcasing how they're using Honda's products. You must have noticed that a cutting edge documentary started last month on Channel 4 called the 'Bums, Boobs and Botox', which is a new round of short films, created by Wieden + Kennedy London and is sponsored by Honda.
Real life Honda customers using their products in unique ways will be stars of these Documentaries on 4, sponsored by Honda.
The first one features Philippa, an alpaca breeder in Oxfordshire. She's again a Honda customer who uses her Honda ATV to manage a whole bunch of Alpacas roaming around acres of land.
Incase, you've missed this one you can view it in the video below:
There's a huge customer base of Honda and people are using their products in various unusual and unexpected manners. There are already quite a few interesting stories uploaded on Honda's website: http://hub.honda.co.uk/
I found Nigel Farquhar story interesting. He's volunteers as a Motorcycle Escort for British Cycling and uses his Honda Transalp to stay ahead of the riders and make sure the road ahead is safe. Another Honda user Adrian Bell has another story to tell. He uses his Honda generator to scan pregnant sheep to tell whether a ewe is in lamb or not.
Chris Groom and Sam Heath, Creative Directors, W+K said, “We knew there were all sorts of people using all sorts of Honda products in extraordinary ways. A documentary format provided the perfect platform to celebrate them.”