Techchai – Latest Information Technology News, Articles and Updates

Search engine optimization is the buzz word in the blogging world, for everyone is working on improving their visibility in this competitive environment. Social media marketing and optimization have become inevitable if one wants their site to be known and talked about. And for all this you need some good research tools which can analyze the social presence of a site or brand. Here’s a quick review of some great SEO tools which might prove useful to you:

1. HowSociable

Quick and easy, this tool gives you the snapshots of customer social presence metrics which helps you to monitor your optimization programs. It gauges the social presence of a brand name or a specific keyword in which you might be interested. With the amount of utility that this tool offers, you can definitely manage to afford a paid social media measurement tool.

2. KnowEm

If you wish to know whether your desired keywords have been registered in various social media sites as profiles, KnowEm is worth a try. This is a free tool, but also offers a paid service for completing all your profiles. It includes social media platforms ranging from blogging to social news and bookmarking services as well.

3. Social Media for Firefox

This amazing tool shows you the upcoming news items on social news in which most people are interested. Articles which are becoming popular on services like Digg, StumbleUpon etc are identified by this tool and you can cater to this service if you want to find out what content would be appealing to your users.

4. SEMRush

Well, this can be a great tool if you have smart rivals and want to gain a competitive edge over the others. It can identify keyword visibility on Google for almost any domain name which you come up with. It can prove to be quite useful if you wish to know what’s selling and what’s not.

5. Google Insights for Search

As the name suggests, this tool certainly provides an insight about the changing trends in popularity of search terms. When used with filters, you can refine the analysis by viewing area, location or industry specific information.

6. Inlink Analyzer by Eric Miraglia

You will find this back link tool wonderful. It counts and shows source links to a particular URL, but also shows complementary bookmarks and tags for these source links. This basically shows the association between popular social keywords and link popularity

7. Majestic SEO

This effective tool is instrumental in getting information about link acquisition counts and the site owners can get a detailed report for their site as well, once it is validated, and this is what the free version does! A paid version of Majestic SEO, apart from all this also gives you an in-depth analysis and link details on your competition.

It helps you in identifying powerful inks for standard SEO, but what is more interesting is that it lets you know from which social media sites you or your competitors are getting links. This tool is useful for finding high impact links for standard SEO but it’s also useful for finding out which social media sites your site or competitors’ site are getting the most links from.

Convenient, practical and highly beneficial, these tools are must for anyone who is planning to promote his business online.

Reference: http://www.toprankblog.com/2010/03/11-free-tools-for-social-media-optimization/

Tags: Google Insights for Search, HowSociable, Inlink Analyzer, KnowEm, Majestic SEO, SEMRush, Social Media for Firefox

This entry was posted on Wednesday, June 2nd, 2010 at 11:00 am and is filed under How-to Guides, Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.